Which Hand to Avoid Biting?

On January 13, 2009, in Maximizing ROI, Measuring Results, Strategy & Planning, by AndyM

The classic phrase has been stuck in my head for the past week or so — “don’t bite the hand that feeds you.” In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny. I think that is [...]