Create a "Destination" for Your Business

On April 28, 2009, in Strategy & Planning, by AndyM

Do you know where you are taking your business? Have you determined a destination? Let me put it this way, if you want to go on a vacation, you first have to decide where want to end up (on the slopes in Tahoe, or sipping a tasty cocktail by the beach or pool). Only after [...]

Follow Up Continues After the Sale

On April 8, 2009, in Converting into Clients, by AndyM

We all have to take a little of our own medicine from time to time. Just as I advise people to keep tweaking, testing, and experimenting, I’ve got to do the same in my business. You may have noticed that my newsletter from March looks a whole lot like my newsletter from February, and pretty [...]