Isn’t funny that so many powerful tools boil down to just a few simple concepts. I am constantly reading books on business, leadership, self-improvement and the like. At least for me, the most profound insights are the ones that make you go “duh — why didn’t I think of that?” It may sound backwards, but [...]
Why is this the “last” step? Well, it is the place in your marketing where you are most likely writing checks, PLUS you have to wait the longest to realize the results. It is best to maximize the benefit of generating new leads by having your “customer-maximizing” house in order. I’ve put these two topics [...]
