During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an “excuse” to call on a prospect or a customer. As a sales person one often feel like a nuisance — like you are looking to take more than to give. I had a flashback recently [...]
With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic. Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web [...]
