Master of Enrollment

Posted by AndyM on April 5, 2010 under Business Growth | Be the First to Comment

Many of you know that I was originally an engineer and that I like to talk about that a lot (you’re probably really bored of me pointing it out).  I think it just helps to explain how I think, and how I help people.  But anyway, a characteristic of an engineer is precision, exactness…  This translates into a desire for precise language for many of us.  It is said that a picture is worth a thousand words.  I agree, but I also submit that the right word says it all.

So I am often on a mission to find just the right word to express something.  I recently had one of those moments where a single word unlocked so much for me — “enrollment.”  So where did I hear about it and what am I talking about?

I have spent the last 5 months participating in a great group coaching program put on by Bill Baren of San Francisco.  If you haven’t heard of him, he is one of the premier business coaches in the area — in the country for that matter.  I have been part of an intensive “Client Mastery Blueprint” program where he has shared many of his proven methods for gaining more clients (and helping more in the process).  One of the most transformational concepts I picked up was the notion of “enrolling” clients into your program, service, or even product for that matter. 

What a great term!  “Sales” and “selling” are focused on what we as the provider are doing, or want from the relationship.  As I have written about in an a variety of posts, we really shouldn’t be “selling” anything — we should think of our “sales” task as simply providing an opportunity for our prospects to experience the benefits we are uniquely able to deliver.  Bill gave me the single word I’ve been looking for! 

So I am taking up that term — enrollment.  Next time you are planning to meet with someone to determine if purchasing what you have to offer is a good fit for them or not, think of this term.  Isn’t it a great mindset?  You will not be there to sell them anything.  You will be there to articulate how you, your company’s service, or your product could help them, explain the fees you charge, and provide them the opportunity to enroll or not!

Intrigued?  I encourage you to check out a new program that Bill Baren will be running.  A series of 6 teleconferences focused on this very topic called the “Master of Enrollment” program.  Sorry for the tight notice, but I didn’t realize that as a Bill Baren Coaching client I am empowered to offer a discount of $200 to my friends and clients. 

The program starts Wednesday April 7th (first teleconference) and the discount goes away at the end of tomorrow (April 6th).  I can personally vouch for the quality of Bill’s methods and content.  Feel free to call me at (925) 683-1685 to discuss.  If you are having trouble with enrolling new clients into your business, you owe it to yourself to check it out.

Master of Enrollment

This is Bill’s eighth year as a successful business coach and what he teaches in this program is what has made his business a success.  I believe Bill will give you the BEST possible training you can get for your business.  Here’s the reason why:

There is NOTHING more important to your business success than turning potential clients into paying clients.  These are people who want your help and whose lives would be better off by working with you!  So here’s your chance to create an authentic way for them to be enthused to say Yes to you.  EVERYTHING else is in your business is secondary to your ability to enroll. Period.

And becoming a ”Master of Enrollment” will help you do this.