We’ve all heard the phrase “a level playing field” applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand. One place where the field is inarguably flat (at least I don’t think I would [...]
Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]
I would guess that most of you reading this post would place “increasing profits” as a high priority in your business right now. Great! If we throw in “not work harder” as a parallel goal to “increase profits,” I submit that what you are really asking for is a business that consistently attracts new prospects and [...]
