One of the most common questions that I receive is “how often should I do a newsletter or other broad communication?” Of course, like any good consultant, my answer is “it depends.” Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]
Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income. Here are just a few tips for compelling your clients or customers to come back more frequently. A time-limited incentive — ever get a pizza delivered? What is attached to [...]
