I figured out this week that I’ve had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on a feature you can use right now to make your life much easier while you increase sales!
There’s one change you can make that has the potential to instantly improve the effectiveness of all your marketing — improve how relevant, targeted, and compelling a message you use. If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.
When should I follow up? How often? What do I say? If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue. How often is “just right?” Just like Goldilocks and Papa Bear’s porridge, you’ve probably been burned a few times when your follow-up [...]
In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email. Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you. Link to “Getting Things Done” [...]
In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects. One more mindset comment before I move on [...]
You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners? [...]
When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right). Can you relate with the frustration of feeling like your [...]
In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well. If my stalled car analogy left you scratching your head, please [...]
Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business? Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead? Perhaps we all experience this fear from time to time. So what [...]
First of all, if you are using an email marketing system already, you’re likely in great shape. From my perspective, 90% of the benefit comes from using one at all, so don’t worry that you suddenly have switch if you happen to be using a different solution. The 1/2 dozen or so that I am [...]
