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	<title>Sherpa Business Development &#187; Business Growth</title>
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	<link>http://sherpabusinessdevelopment.com</link>
	<description>Your Guide to Higher Profits</description>
	<lastBuildDate>Tue, 03 Aug 2010 22:41:57 +0000</lastBuildDate>
	
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		<title>How Often Should I Do a Newsletter?</title>
		<link>http://sherpabusinessdevelopment.com/2010/07/how-often-should-i-do-a-newsletter/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/07/how-often-should-i-do-a-newsletter/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 00:13:26 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[sales and marketing systems]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=839</guid>
		<description><![CDATA[One of the most common questions that I receive is &#8220;how often should I do a newsletter or other broad communication?&#8221; Of course, like any good consultant, my answer is &#8220;it depends.&#8221;  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>4 Strategies for Getting Your Customers to Buy More Often</title>
		<link>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:41:55 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=833</guid>
		<description><![CDATA[Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

A time-limited incentive &#8212; ever get a pizza delivered? What is attached to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2 Productivity Tools I Now Can&#8217;t Live Without</title>
		<link>http://sherpabusinessdevelopment.com/2010/06/2-productivity-tools-i-now-cant-live-without/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/06/2-productivity-tools-i-now-cant-live-without/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 03:50:32 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[sales and marketing systems]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=824</guid>
		<description><![CDATA[We&#8217;ve all heard the phrase &#8220;a level playing field&#8221; applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand.
One place where the field is inarguably flat (at least I don&#8217;t think I would get [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Tips for Generating More Referrals</title>
		<link>http://sherpabusinessdevelopment.com/2010/06/5-tips-for-increasing-referrals/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/06/5-tips-for-increasing-referrals/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 23:41:53 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[effective marketing practices]]></category>
		<category><![CDATA[generate referrals]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=819</guid>
		<description><![CDATA[
Provide a &#8220;wow&#8221; experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort &#8212; they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>6 Strategies for Transforming Your Business into a Client Attraction and Conversion Machine</title>
		<link>http://sherpabusinessdevelopment.com/2010/06/6-strategies-for-transforming-your-business-into-a-client-attraction-and-conversion-machine/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/06/6-strategies-for-transforming-your-business-into-a-client-attraction-and-conversion-machine/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:20:11 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[effective marketing practices]]></category>
		<category><![CDATA[sales conversion]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=792</guid>
		<description><![CDATA[
I would guess that most of you reading this post would place &#8220;increasing profits&#8221; as a high priority in your business right now.  Great!  If we throw in &#8220;not work harder&#8221; as a parallel goal to &#8220;increase profits,&#8221; I submit that what you are really asking for is a business that consistently attracts new prospects and converts [...]]]></description>
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		<title>The Last of 7 Places to Look for More Profits</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 20:37:32 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[generate referrals]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=763</guid>
		<description><![CDATA[
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce).  In them I outlined how to increase profits without relying so heavily on generating new leads. 
Check out the 4 minute clip above for an overview of what else you need to be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Answer the &#8220;What do you do?&#8221; Question</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/dont-answer-the-what-do-you-do-question/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/dont-answer-the-what-do-you-do-question/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 03:12:06 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=751</guid>
		<description><![CDATA[
Ah, the cocktail party question.  How well do you do with it?  Ever wish you had a better answer at that chamber mixer or networking lunch?  There is lots of good advice out there to help you, and I encourage you to soak it all up.  There is nothing more important than answering that simple [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Master of Enrollment</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/master-of-enrollment/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/master-of-enrollment/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:09:44 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[sales conversion]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=743</guid>
		<description><![CDATA[Many of you know that I was originally an engineer and that I like to talk about that a lot (you&#8217;re probably really bored of me pointing it out).  I think it just helps to explain how I think, and how I help people.  But anyway, a characteristic of an engineer is precision, exactness&#8230;  This [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excuse to Call</title>
		<link>http://sherpabusinessdevelopment.com/2010/03/excuse-to-call/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/03/excuse-to-call/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 19:43:22 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[sales conversion]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=738</guid>
		<description><![CDATA[During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an &#8220;excuse&#8221; to call on a prospect or a customer.  As a sales person one often feel like a nuisance &#8212; like you are looking to take more than to give.  I had a flashback recently [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Writing a Press Release to Drive Traffic</title>
		<link>http://sherpabusinessdevelopment.com/2010/03/writing-a-press-release-to-drive-traffic/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/03/writing-a-press-release-to-drive-traffic/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:16:39 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=723</guid>
		<description><![CDATA[With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic.
Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web site [...]]]></description>
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		<slash:comments>0</slash:comments>
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