I figured out this week that I’ve had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on a feature you can use right now to make your life much easier while you increase sales!
When should I follow up? How often? What do I say? If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue. How often is “just right?” Just like Goldilocks and Papa Bear’s porridge, you’ve probably been burned a few times when your follow-up [...]
In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email. Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you. Link to “Getting Things Done” [...]
In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects. One more mindset comment before I move on [...]
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library. I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships. Here are a few pictures of the event “Marketing: Small Tweaks Yield Big Results.” I will [...]
One of the most common questions that I receive is “how often should I do a newsletter or other broad communication?” Of course, like any good consultant, my answer is “it depends.” Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce). In them I outlined how to increase profits without relying so heavily on generating new leads. Check out the 4 minute clip above for an overview of what else you need to [...]
Ah, the cocktail party question. How well do you do with it? Ever wish you had a better answer at that chamber mixer or networking lunch? There is lots of good advice out there to help you, and I encourage you to soak it all up. There is nothing more important than answering that simple [...]
Many of you know that I was originally an engineer and that I like to talk about that a lot (you’re probably really bored of me pointing it out). I think it just helps to explain how I think, and how I help people. But anyway, a characteristic of an engineer is precision, exactness… This [...]
