I talk a lot about having an effective and compelling message as the basis of your marketing. Without it, just about every aspect of your business will be frustrating — poor reaction to campaigns, prospects who “need to think about it,” sales people who complain that leads are poor quality, price pressure, and on and [...]
There’s one change you can make that has the potential to instantly improve the effectiveness of all your marketing — improve how relevant, targeted, and compelling a message you use. If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.
When should I follow up? How often? What do I say? If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue. How often is “just right?” Just like Goldilocks and Papa Bear’s porridge, you’ve probably been burned a few times when your follow-up [...]
You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners? [...]
When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right). Can you relate with the frustration of feeling like your [...]
First of all, if you are using an email marketing system already, you’re likely in great shape. From my perspective, 90% of the benefit comes from using one at all, so don’t worry that you suddenly have switch if you happen to be using a different solution. The 1/2 dozen or so that I am [...]
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library. I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships. Here are a few pictures of the event “Marketing: Small Tweaks Yield Big Results.” I will [...]
Getting new clients, patients, or customers can be a frustrating process. Sometimes it’s not clear what to stop doing, start doing, or do differently. So what is frustrating YOU? I would love to hear what your biggest struggles are as you promote your business and attempt to obtain new clients. Post comments below. This will allow me [...]
Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]
