Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]
People are busy. We’re all preoccupied with our own stuff. When trying to get the attention of our market, we first have to break them out of what they are currently thinking about. We can’t get them to listen to what we have to say if they (figuratively speaking) have their headphones on with the [...]
Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]
During my seven years of leading and managing a national sales organization, my team and I often talked about wanting an “excuse” to call on a prospect or a customer. As a sales person one often feel like a nuisance — like you are looking to take more than to give. I had a flashback recently [...]
With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic. Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web [...]
Why is this the “last” step? Well, it is the place in your marketing where you are most likely writing checks, PLUS you have to wait the longest to realize the results. It is best to maximize the benefit of generating new leads by having your “customer-maximizing” house in order. I’ve put these two topics [...]
Recently I conducted a 90 minute workshop for some of the members of a local chamber of commerce. The topic was how to create (and “live”) an effective Marketing Plan. Before I even got rolling with the material though one of the attendees reacted with “Wow! an engineer who does Marketing?” I had only gotten [...]
I have helped a number of business owners, my clients and other people I know, take a simple step to register their business with Google via their Local Business Center. It is an extremely simple process. Perhaps you have already done this. If so, I encourage you to revisit your listing to keep it up to [...]
We have a tradition in our family to share “highlights” over dinner. So yesterday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week there. The answer…hanging out at the hotel pool. Granted, it was pretty cool (a water [...]
