You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners? [...]
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]
One of the most common questions that I receive is “how often should I do a newsletter or other broad communication?” Of course, like any good consultant, my answer is “it depends.” Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]
Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income. Here are just a few tips for compelling your clients or customers to come back more frequently. A time-limited incentive — ever get a pizza delivered? What is attached to [...]
We’ve all heard the phrase “a level playing field” applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand. One place where the field is inarguably flat (at least I don’t think I would [...]
Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce). In them I outlined how to increase profits without relying so heavily on generating new leads. Check out the 4 minute clip above for an overview of what else you need to [...]
Ever feel like a nuisance when you follow up with your prospects? It’s a frustrating place to be, isn’t it. You wish you had something new to say or some compelling reason for them to budge. When you don’t, it often leads to not making the call at all. If you don’t need the work, [...]
Isn’t funny that so many powerful tools boil down to just a few simple concepts. I am constantly reading books on business, leadership, self-improvement and the like. At least for me, the most profound insights are the ones that make you go “duh — why didn’t I think of that?” It may sound backwards, but [...]
