Often times a conversation with a business owner will start with this question – “can you help me get more leads?” The answer (of course!) is “YES,” but in following my own medicine, I never respond with an answer to that question. Why? Because I know that is not the real question that they want [...]
Recently I conducted a 90 minute workshop for some of the members of a local chamber of commerce. The topic was how to create (and “live”) an effective Marketing Plan. Before I even got rolling with the material though one of the attendees reacted with “Wow! an engineer who does Marketing?” I had only gotten [...]
The classic phrase has been stuck in my head for the past week or so — “don’t bite the hand that feeds you.” In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny. I think that is [...]
Why Give Gifts to Clients?We’re all just recovering from the all-out eating fest. Now it’s time to get serious. It’s time to not only figure out what gifts to get friends and family this holiday season, but what to get YOUR CLIENTS too. How much to spend, where to draw the line on recipients…there is no [...]
I have always been enamored with the movies…not so much with the creative aspect, but with the business model. Look at the credits. Hundreds of people assembled for a few months (sometimes for a few years) in a sizable organization…all to produce a single end product. A massive “corporation” of sorts assembled to produce the [...]
