There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
We’ve all heard the phrase “a level playing field” applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand. One place where the field is inarguably flat (at least I don’t think I would [...]
The classic phrase has been stuck in my head for the past week or so — “don’t bite the hand that feeds you.” In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny. I think that is [...]
I have always been enamored with the movies…not so much with the creative aspect, but with the business model. Look at the credits. Hundreds of people assembled for a few months (sometimes for a few years) in a sizable organization…all to produce a single end product. A massive “corporation” of sorts assembled to produce the [...]
