How We Work

We make sure your company gets to focus on clients, while we bring in more of them.

The Inbound Marketing revolution brings bad news and good news. First, the bad news – basically everything is now a buyer’s market. Your clients expect to find information online that will actually help them solve their own problems. In the cases where they eventually decide they need outside assistance they:

  • go online to find options
  • educate themselves about you and your competitors
  • and even learn what your existing clients think

…all before ever contacting you.

Now for the good news – your company can capitalize on this trend and create an online presence that sets you apart from your competitors. Furthermore, your investment in Inbound Marketing can truly be an investment, developing into a strategic advantage that no competitor can easily replicate.

BUT, inbound marketing that gets done occasionally, or doesn’t get done right, is just an expense.

  • By working with us, the “heavy lifting” of inbound marketing will be done for you – consistently and properly – to generate results.
  • Unlike many other inbound marketing firms, we will tailor our service to include management of ALL of your marketing activities, if that is appropriate. Regardless, we ensure that inbound efforts are coordinated with outbound marketing and sales activities – just like an in-house marketing department would.

Results you can expect

  • Growing organic traffic to your site. In most cases we double our clients’ organic traffic the first year.
  • Relief from the burden of content development. Our writers work closely with you and your team to understand your clients, services, and what makes your company unique. We then “own” the process of interviewing your subject matter experts and producing content in your firm’s authentic voice.
  • Your business will have more clients and leads, smoothing out the feast or famine cycle from which so many small businesses suffer.

The values we bring to every client

  • We have one goal – to help our clients grow through more effective marketing. Often the fastest and most cost-effective path to more leads and more revenue will come from simply improving your existing marketing practices.
  • While we may drive the car, you always have the keys. Even if you call upon us to manage your entire marketing effort, we will never leave you dependent. Transparency in the marketing strategies underway and a monthly dashboard that allows you to monitor results means that you are always in control without getting bogged down in the details.
  • We share our knowledge and ideas freely. We draw from our broad experience to help you generate more leads and sales, inside and outside of the inbound marketing strategy we put in place.

What to do next

Now that you have a better idea about the results you can expect by working with us and our approach and philosophy of working with clients, next go to the Our Services page to learn about the specific services and programs we offer.