I would guess that most of you reading this post would place “increasing profits” as a high priority in your business right now. Great! If we throw in “not work harder” as a parallel goal to “increase profits,” I submit that what you are really asking for is a business that consistently attracts new prospects and [...]
Ah, the cocktail party question. How well do you do with it? Ever wish you had a better answer at that chamber mixer or networking lunch? There is lots of good advice out there to help you, and I encourage you to soak it all up. There is nothing more important than answering that simple [...]
With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic. Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web [...]

