6 Strategies for Transforming Your Business into a Client Attraction and Conversion Machine

On June 9, 2010, in Strategy & Planning, by AndyM

  I would guess that most of you reading this post would place “increasing profits” as a high priority in your business right now.  Great!  If we throw in “not work harder” as a parallel goal to “increase profits,” I submit that what you are really asking for is a business that consistently attracts new prospects and [...]

Don’t Answer the "What do you do?" Question

On April 19, 2010, in Converting into Clients, Strategy & Planning, by AndyM

Ah, the cocktail party question.  How well do you do with it?  Ever wish you had a better answer at that chamber mixer or networking lunch?  There is lots of good advice out there to help you, and I encourage you to soak it all up.  There is nothing more important than answering that simple [...]

Writing a Press Release to Drive Traffic

On March 3, 2010, in Generating Leads, Strategy & Planning, by AndyM

With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic. Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web [...]