One of the most common questions that I receive is “how often should I do a newsletter or other broad communication?” Of course, like any good consultant, my answer is “it depends.” Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]
Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income. Here are just a few tips for compelling your clients or customers to come back more frequently. A time-limited incentive — ever get a pizza delivered? What is attached to [...]
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce). In them I outlined how to increase profits without relying so heavily on generating new leads. Check out the 4 minute clip above for an overview of what else you need to [...]
Often times a conversation with a business owner will start with this question – “can you help me get more leads?” The answer (of course!) is “YES,” but in following my own medicine, I never respond with an answer to that question. Why? Because I know that is not the real question that they want [...]
We have a tradition in our family to share “highlights” over dinner. So yesterday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week there. The answer…hanging out at the hotel pool. Granted, it was pretty cool (a water [...]
Why Give Gifts to Clients?We’re all just recovering from the all-out eating fest. Now it’s time to get serious. It’s time to not only figure out what gifts to get friends and family this holiday season, but what to get YOUR CLIENTS too. How much to spend, where to draw the line on recipients…there is no [...]
