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	<title>Sherpa Business Development &#187; customer retention</title>
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	<link>http://sherpabusinessdevelopment.com</link>
	<description>Your Guide to Higher Profits</description>
	<lastBuildDate>Thu, 09 Sep 2010 21:39:58 +0000</lastBuildDate>
	
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		<title>How Often Should I Do a Newsletter?</title>
		<link>http://sherpabusinessdevelopment.com/2010/07/how-often-should-i-do-a-newsletter/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/07/how-often-should-i-do-a-newsletter/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 00:13:26 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[sales and marketing systems]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=839</guid>
		<description><![CDATA[One of the most common questions that I receive is &#8220;how often should I do a newsletter or other broad communication?&#8221; Of course, like any good consultant, my answer is &#8220;it depends.&#8221;  Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>4 Strategies for Getting Your Customers to Buy More Often</title>
		<link>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:41:55 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=833</guid>
		<description><![CDATA[Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

A time-limited incentive &#8212; ever get a pizza delivered? What is attached to the [...]]]></description>
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		<title>The Last of 7 Places to Look for More Profits</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 20:37:32 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[generate referrals]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=763</guid>
		<description><![CDATA[
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce).  In them I outlined how to increase profits without relying so heavily on generating new leads. 
Check out the 4 minute clip above for an overview of what else you need to be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Maximize the Current</title>
		<link>http://sherpabusinessdevelopment.com/2009/10/maximize-the-current/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/10/maximize-the-current/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 22:39:37 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[Referrals]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=530</guid>
		<description><![CDATA[Often times a conversation with a business owner will start with this question &#8211; &#8220;can you help me get more leads?&#8221;  The answer (of course!) is &#8220;YES,&#8221; but in following my own medicine, I never respond with an answer to that question.  Why?  Because I know that is not the real question that they want [...]]]></description>
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		<title>Social Media for the Rest of Us</title>
		<link>http://sherpabusinessdevelopment.com/2009/08/social-media-for-the-rest-of-us/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/08/social-media-for-the-rest-of-us/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 16:28:04 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Social Media is an enormous and ever-changing topic. There are literally hundreds of sites from the general to the very niche. Figuring out how or why to get involved can be paralyzing.  I&#8217;d like to motivate you to put social media to use, without feeling like you need to become an expert or develop an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Disney&#8217;s Best Attraction&#8230;The Hotel Pool</title>
		<link>http://sherpabusinessdevelopment.com/2009/06/disney-hotel-pool/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/06/disney-hotel-pool/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:30:21 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=426</guid>
		<description><![CDATA[We have a tradition in our family to share &#8220;highlights&#8221; over dinner. So yesterday, our first day back home after a week in Orlando, my wife and I asked our two kids to pinpoint their TOP highlights from our week there. The answer&#8230;hanging out at the hotel pool. Granted, it was pretty cool (a water [...]]]></description>
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		<title>Gift Well or Don&#8217;t Gift at All</title>
		<link>http://sherpabusinessdevelopment.com/2008/12/gift-well-or-dont-gift-at-all/</link>
		<comments>http://sherpabusinessdevelopment.com/2008/12/gift-well-or-dont-gift-at-all/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 15:55:54 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[gifts]]></category>

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		<description><![CDATA[Why Give Gifts to Clients?
We&#8217;re all just recovering from the all-out eating fest.  Now it&#8217;s time to get serious. It&#8217;s time to not only figure out what gifts to get friends and family this holiday season, but what to get YOUR CLIENTS too.  How much to spend, where to draw the line on recipients&#8230;there is no [...]]]></description>
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