There’s one change you can make that has the potential to instantly improve the effectiveness of all your marketing — improve how relevant, targeted, and compelling a message you use. If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.
In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects. One more mindset comment before I move on [...]
When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right). Can you relate with the frustration of feeling like your [...]
In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well. If my stalled car analogy left you scratching your head, please [...]
Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business? Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead? Perhaps we all experience this fear from time to time. So what [...]
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library. I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships. Here are a few pictures of the event “Marketing: Small Tweaks Yield Big Results.” I will [...]
Getting new clients, patients, or customers can be a frustrating process. Sometimes it’s not clear what to stop doing, start doing, or do differently. So what is frustrating YOU? I would love to hear what your biggest struggles are as you promote your business and attempt to obtain new clients. Post comments below. This will allow me [...]
Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]
Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]
