Create a Compelling Marketing Message

On December 6, 2011, in Generating Leads, Strategy & Planning, by AndyM

There’s one change you can make that has the potential to instantly improve the effectiveness of all your marketing — improve how relevant, targeted, and compelling a message you use.  If you are a small business owner seeking more high-quality leads, this should be one of the first things you review.  

4 Essentials to Capturing Sales That Are “Yours to Lose”

On July 20, 2011, in Converting into Clients, by sherpabizdev

In the last post we covered the first element of what it takes to capture more of the sales that you deserve – a mindset of delivering profits. Think like the prize patrol and you’ll feel a lot less self-conscious about the following up with your prospects. One more mindset comment before I move on [...]

Is Your Marketing Falling on Deaf Ears?

On May 17, 2011, in Generating Leads, by AndyM

When I conduct a workshop, as I did last week, I often get a lot of nodding and discussion when I present the slide that I show here (VERY short version, we as marketers, are on the left and our target clients are on the right).  Can you relate with the frustration of feeling like your [...]

Marketing Lessons From a Stalled Car: The Calendar Effect

On April 18, 2011, in Strategy & Planning, by AndyM

In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well. If my stalled car analogy left you scratching your head, please [...]

Marketing Lessons From a Stalled Car: The Momentum Effect

On April 11, 2011, in Strategy & Planning, by AndyM

Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business?  Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead? Perhaps we all experience this fear from time to time.  So what [...]

How productive is your marketing?

There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J.  I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]

Business Growth Workshop in Pleasant Hill

On November 11, 2010, in Converting into Clients, Generating Leads, by AndyM

Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library.  I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships.  Here are a few pictures of  the event “Marketing: Small Tweaks Yield Big Results.” I will [...]

Frustrations About Marketing Your Business

On September 29, 2010, in Generating Leads, Strategy & Planning, by AndyM

Getting new clients, patients, or customers can be a frustrating process.  Sometimes it’s not clear what to stop doing, start doing, or do differently.  So what is frustrating YOU?  I would love to hear what your biggest struggles are as you promote your business and attempt to obtain new clients. Post comments below.  This will allow me [...]

Generate More Leads Without Spending a Dime

On August 24, 2010, in Generating Leads, Maximizing ROI, by AndyM

Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]

5 Tips for Generating More Referrals

On June 21, 2010, in Generating Leads, Maximizing ROI, by AndyM

Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]