Often it is easy to assume that getting more of something requires spending more money. Luckily, that is not always true. When working with a company that would like to generate more leads, I start by reviewing what they are already doing. In almost every case, there are a number of improvements we can make [...]
Provide a “wow” experience: we do a lot of work behind the scenes to provide our service, create or deliver our products, and help our clients and customers succeed. Our clients cannot be fully aware of this effort — they only know what they experience in brief interactions, engagement with our staff or (God forbid) [...]
I would guess that most of you reading this post would place “increasing profits” as a high priority in your business right now. Great! If we throw in “not work harder” as a parallel goal to “increase profits,” I submit that what you are really asking for is a business that consistently attracts new prospects and [...]
