Why is this the “last” step? Well, it is the place in your marketing where you are most likely writing checks, PLUS you have to wait the longest to realize the results. It is best to maximize the benefit of generating new leads by having your “customer-maximizing” house in order. I’ve put these two topics [...]
Often times a conversation with a business owner will start with this question – “can you help me get more leads?” The answer (of course!) is “YES,” but in following my own medicine, I never respond with an answer to that question. Why? Because I know that is not the real question that they want [...]
We all have to take a little of our own medicine from time to time. Just as I advise people to keep tweaking, testing, and experimenting, I’ve got to do the same in my business. You may have noticed that my newsletter from March looks a whole lot like my newsletter from February, and pretty [...]
I recently did competitive research for a client that exposes the most surprising (but remarkably common) marketing blunder. Sales people and business owners just don’t follow up. Whether it’s failing to even make a single attempt to contact a brand new lead, or failing to be persistent because someone has not initially been responsive. It [...]
