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	<title>Sherpa Business Development &#187; lead generation</title>
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	<description>Your Guide to Higher Profits</description>
	<lastBuildDate>Tue, 03 Aug 2010 22:41:57 +0000</lastBuildDate>
	
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		<title>4 Strategies for Getting Your Customers to Buy More Often</title>
		<link>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/07/4-strategies-for-getting-your-customers-to-buy-more-often/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:41:55 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead generation]]></category>

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		<description><![CDATA[Not only can inspiring your customers to buy from you more often reward you with higher profits, it can also translate to more predictable income.  Here are just a few tips for compelling your clients or customers to come back more frequently.

A time-limited incentive &#8212; ever get a pizza delivered? What is attached to the [...]]]></description>
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		<title>The Last of 7 Places to Look for More Profits</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/the-last-of-7-places-to-look-for-more-profits/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 20:37:32 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[generate referrals]]></category>
		<category><![CDATA[lead generation]]></category>

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		<description><![CDATA[
I have recently given a few free workshops (sponsored by the Contra Costa Small Business Development Center and the San Ramon Chamber of Commerce).  In them I outlined how to increase profits without relying so heavily on generating new leads. 
Check out the 4 minute clip above for an overview of what else you need to be [...]]]></description>
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		<title>Don&#8217;t Answer the &#8220;What do you do?&#8221; Question</title>
		<link>http://sherpabusinessdevelopment.com/2010/04/dont-answer-the-what-do-you-do-question/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/04/dont-answer-the-what-do-you-do-question/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 03:12:06 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=751</guid>
		<description><![CDATA[
Ah, the cocktail party question.  How well do you do with it?  Ever wish you had a better answer at that chamber mixer or networking lunch?  There is lots of good advice out there to help you, and I encourage you to soak it all up.  There is nothing more important than answering that simple [...]]]></description>
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		<title>Writing a Press Release to Drive Traffic</title>
		<link>http://sherpabusinessdevelopment.com/2010/03/writing-a-press-release-to-drive-traffic/</link>
		<comments>http://sherpabusinessdevelopment.com/2010/03/writing-a-press-release-to-drive-traffic/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:16:39 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[client attraction strategies]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=723</guid>
		<description><![CDATA[With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic.
Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web site [...]]]></description>
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		<title>Generate and Convert</title>
		<link>http://sherpabusinessdevelopment.com/2009/11/generate-and-convert/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/11/generate-and-convert/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:57:18 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[lead generation]]></category>

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		<description><![CDATA[Why is this the &#8220;last&#8221; step? Well, it is the place in your marketing where you are most likely writing checks, PLUS you have to wait the longest to realize the results. It is best to maximize the benefit of generating new leads by having your “customer-maximizing” house in order.
I’ve put these two topics together [...]]]></description>
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