Ah, the cocktail party question. How well do you do with it? Ever wish you had a better answer at that chamber mixer or networking lunch? There is lots of good advice out there to help you, and I encourage you to soak it all up. There is nothing more important than answering that simple [...]
With all the buzz about social media (justifiable as it may be), some useful, traditional marketing activities can get overshadowed. Take this post as a reminder that a simple press release can be a valuable tactic. Moreover, when submitted for online distribution, it helps your web presence as well. Include some links to your web [...]
Why is this the “last” step? Well, it is the place in your marketing where you are most likely writing checks, PLUS you have to wait the longest to realize the results. It is best to maximize the benefit of generating new leads by having your “customer-maximizing” house in order. I’ve put these two topics [...]
