Sales "Venture Capital" Style

On January 26, 2010, in Converting into Clients, Maximizing ROI, by AndyM

Ever feel like a nuisance when you follow up with your prospects? It’s a frustrating place to be, isn’t it. You wish you had something new to say or some compelling reason for them to budge. When you don’t, it often leads to not making the call at all. If you don’t need the work, [...]

More Leads Through Google

On July 17, 2009, in Generating Leads, by AndyM

I have helped a number of business owners, my clients and other people I know, take a simple step to register their business with Google via their Local Business Center.  It is an extremely simple process.  Perhaps you have already done this.  If so, I encourage you to revisit your listing to keep it up to [...]

Which Hand to Avoid Biting?

On January 13, 2009, in Maximizing ROI, Measuring Results, Strategy & Planning, by AndyM

The classic phrase has been stuck in my head for the past week or so — “don’t bite the hand that feeds you.” In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny. I think that is [...]