I get some “pushback” on this point — the idea that setting your marketing strategy should come a whole lot earlier than “step 3.” Some of it is symantics — of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business [...]
The classic phrase has been stuck in my head for the past week or so — “don’t bite the hand that feeds you.” In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny. I think that is [...]
