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	<title>Sherpa Business Development &#187; media mix</title>
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	<description>Your Guide to Higher Profits</description>
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		<title>Set the Strategy</title>
		<link>http://sherpabusinessdevelopment.com/2009/10/set-the-strategy/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/10/set-the-strategy/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:07:02 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[I get some &#8220;pushback&#8221; on this point &#8212; the idea that setting your marketing strategy should come a whole lot earlier than &#8220;step 3.&#8221;  Some of it is symantics &#8212; of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Social Media for the Rest of Us</title>
		<link>http://sherpabusinessdevelopment.com/2009/08/social-media-for-the-rest-of-us/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/08/social-media-for-the-rest-of-us/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 16:28:04 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Social Media is an enormous and ever-changing topic. There are literally hundreds of sites from the general to the very niche. Figuring out how or why to get involved can be paralyzing.  I&#8217;d like to motivate you to put social media to use, without feeling like you need to become an expert or develop an [...]]]></description>
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		<title>Which Hand to Avoid Biting?</title>
		<link>http://sherpabusinessdevelopment.com/2009/01/which-hand-to-avoid-biting/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/01/which-hand-to-avoid-biting/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:53:40 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[lead tracking]]></category>
		<category><![CDATA[media mix]]></category>

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		<description><![CDATA[The classic phrase has been stuck in my head for the past week or so &#8212; &#8220;don&#8217;t bite the hand that feeds you.&#8221; In this environment where everyone is evaluating their expenses, from their personal cell-phone plan to the number of employees they have, marketing expenses invariably end up under scrutiny.
I think that is a [...]]]></description>
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