Maximize the Current

On October 16, 2009, in Maximizing ROI, Strategy & Planning, by AndyM

Often times a conversation with a business owner will start with this question – “can you help me get more leads?”  The answer (of course!) is “YES,” but in following my own medicine, I never respond with an answer to that question.  Why?  Because I know that is not the real question that they want [...]

Follow Up Continues After the Sale

On April 8, 2009, in Converting into Clients, by AndyM

We all have to take a little of our own medicine from time to time. Just as I advise people to keep tweaking, testing, and experimenting, I’ve got to do the same in my business. You may have noticed that my newsletter from March looks a whole lot like my newsletter from February, and pretty [...]