I get some “pushback” on this point — the idea that setting your marketing strategy should come a whole lot earlier than “step 3.” Some of it is symantics — of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business [...]
Recently I conducted a 90 minute workshop for some of the members of a local chamber of commerce. The topic was how to create (and “live”) an effective Marketing Plan. Before I even got rolling with the material though one of the attendees reacted with “Wow! an engineer who does Marketing?” I had only gotten [...]
Stock market have your stomach in knots and your head spinning? Talk about stress. What’s worse than fretting over things that we just can’t control? I know I talk about “best-kept secrets” a lot, but that is just the way I see things. When the vast majority of people walk right past a dollar bill [...]
