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	<title>Sherpa Business Development &#187; ROI</title>
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	<description>Your Guide to Higher Profits</description>
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		<title>Set the Strategy</title>
		<link>http://sherpabusinessdevelopment.com/2009/10/set-the-strategy/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/10/set-the-strategy/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:07:02 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[I get some &#8220;pushback&#8221; on this point &#8212; the idea that setting your marketing strategy should come a whole lot earlier than &#8220;step 3.&#8221;  Some of it is symantics &#8212; of course establishing a Vision for your business 1 year and 5 years down the road is a fundamental step in refining your existing business [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Seven Levers of Profit Growth</title>
		<link>http://sherpabusinessdevelopment.com/2009/09/the-seven-levers-of-profit-growth/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/09/the-seven-levers-of-profit-growth/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 22:44:04 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=498</guid>
		<description><![CDATA[Recently I conducted a 90 minute workshop for some of the members of a local chamber of commerce.  The topic was how to create (and &#8220;live&#8221;) an effective Marketing Plan.  Before I even got rolling with the material though one of the attendees reacted with &#8220;Wow! an engineer who does Marketing?&#8221;
I had only gotten through [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Best Investment You Can POSSIBLY Make</title>
		<link>http://sherpabusinessdevelopment.com/2009/03/the-best-investment-you-can-possibly-make/</link>
		<comments>http://sherpabusinessdevelopment.com/2009/03/the-best-investment-you-can-possibly-make/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 16:19:12 +0000</pubDate>
		<dc:creator>AndyM</dc:creator>
				<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[diversification]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://sherpabusinessdevelopment.com/?p=47</guid>
		<description><![CDATA[Stock market have your stomach in knots and your head spinning? Talk about stress. What&#8217;s worse than fretting over things that we just can&#8217;t control?
I know I talk about &#8220;best-kept secrets&#8221; a lot, but that is just the way I see things. When the vast majority of people walk right past a dollar bill laying [...]]]></description>
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