I figured out this week that I’ve had a handy feature for automating sales and marketing tasks. Sometimes the most simple solution is the best one. Check out this video for a quick tutorial on a feature you can use right now to make your life much easier while you increase sales!
When should I follow up? How often? What do I say? If you’ve ever been a business owner, in sales, or otherwise responsible for nurturing business relationships, you have grappled with this issue. How often is “just right?” Just like Goldilocks and Papa Bear’s porridge, you’ve probably been burned a few times when your follow-up [...]
In a 1/2 day workshop I conducted earlier this year, one of the things that most intrigued the participants was how I manage my email. Since this skill is CRITICAL for effective follow up (and therefore more sales) I decided to pull together a video and share it with you. Link to “Getting Things Done” [...]
You know about the Publisher’s Clearing House Prize Patrol, I imagine. They get to go around and give out big checks to sweepstakes winners. Kinda cheesy I know, but I want you to think about one aspect of that job – do you think the prize patrol folks ever worry about intruding on the winners? [...]
In the last post I talked about the risks of trying to launch or fiddle with multiple marketing strategies at the same time. I personally believe this is an essential lesson to embrace, so I want to make sure I am communicating this concept well. If my stalled car analogy left you scratching your head, please [...]
Do you feel a baseline of doubt – a constant level of anxiety – about your efforts to generate more business? Do you wonder if you need to change or add to your strategies, but aren’t sure what you should be doing instead? Perhaps we all experience this fear from time to time. So what [...]
First of all, if you are using an email marketing system already, you’re likely in great shape. From my perspective, 90% of the benefit comes from using one at all, so don’t worry that you suddenly have switch if you happen to be using a different solution. The 1/2 dozen or so that I am [...]
There seem to be more options for promoting our businesses available every day, but there certainly aren’t any more hours for us to get everything accomplished J. I struggle myself to keep it all straight, juggle priorities, and spend time, energy, and money on strategies for generating more business that I know will pay off. [...]
Had a good turnout Tuesday night at the free workshop sponsored by Contra Costa County SCORE, SBDC, and the library. I always enjoy talking with business owners grappling with real challenges in attracting new prospects and building profitable relationships. Here are a few pictures of the event “Marketing: Small Tweaks Yield Big Results.” I will [...]
Getting new clients, patients, or customers can be a frustrating process. Sometimes it’s not clear what to stop doing, start doing, or do differently. So what is frustrating YOU? I would love to hear what your biggest struggles are as you promote your business and attempt to obtain new clients. Post comments below. This will allow me [...]
