One of the most common questions that I receive is “how often should I do a newsletter or other broad communication?” Of course, like any good consultant, my answer is “it depends.” Luckily, there are some logical places to start when developing your plan. Answer these few questions for yourself, and see what insight you [...]
We’ve all heard the phrase “a level playing field” applied to a variety of situations. Whether one thinks the field is indeed level, or drastically slanted in one direction or another, depends on the person and the issue at hand. One place where the field is inarguably flat (at least I don’t think I would [...]
Do you dread going into a “sales call?” It takes a certain kind of individual to get excited about such a meeting — to truly relish it. Well, that’s not me. Some days I wish I was “that guy,” but I’m not. Nevertheless, I have (if I do say so myself) a tremendous amount of [...]
If you are in sales, you have probably heard that statement more times than you would like to remember — “I’ll have to think about it.” When that phrase falls on your ears, you just go ahead and translate it to “no” in your head, don’t you(?) I know I can react that way when [...]
Ever heard the phrase “plan your work and work your plan?” Well, creating your plan for the year (see my “Groundhog Day” post from December) is the “plan your work” part. As you know having a plan and living your plan can be two very different things! So this post is devoted to “working your [...]
If you are like many business owners, this time of year is a mixed bag of regrets over what you didn’t accomplish during 2009 and renewed energy to make 2010 your best year ever. In your dark moments, do you feel like Bill Murray in Groundhog Day…doomed to live the same day, with the same [...]
